Berkshire Hathaway HomeServices Establishes Presence in New York City

NEW YORK, NY (Jan. 9, 2017) – Berkshire Hathaway HomeServices announced today that Manhattan real estate leader Ellie Johnson has joined the network to direct its first New York City affiliation, Berkshire Hathaway HomeServices New York Properties.

Johnson and New York Properties are part of the Berkshire Hathaway HomeServices New England Properties/Westchester Properties family, which continues its strategic expansion in the Northeast under the leadership of CEO Candace Adams. New England Properties, a Wallingford, CT-based company owned by HomeServices of America, entered Westchester County, NY in 2015 with the acquisitions of brokerages operating in Scarsdale, Larchmont and Eastchester. The brokerage expanded into Rye in 2016.

“We are elated to attract such a talented and respected leader in Ellie Johnson and at the same time enter the New York City real estate market,” said Adams. “This is a monumental step for our brokerage as we look to expand our presence in the Northeast.”

Gino Blefari, CEO of Berkshire Hathaway HomeServices, said New York Properties is vital to the network’s global expansion strategy that begins in 2017. “New York City is the gateway to America and the hub for global industry and finance,” he said. “Our presence in Manhattan is a key factor in our expansion into Western Europe and other parts of the world.”

Blefari added that New York Properties will benefit from all-star leadership. “Ellie has earned a legacy of significant success in the marketplace, and Candace ranks among the finest in real estate brokerage operators. We’re excited to help this brokerage grow.”

Johnson comes to her position from Sotheby’s International Realty, where for 11 years she managed the network’s Upper East Side New York office to perennial sales-volume leadership.

“I’m honored to represent the Berkshire Hathaway HomeServices brand in Manhattan,” said Johnson, who is president of New York Properties. “The brand carries the name of Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations. We are confident the Berkshire Hathaway HomeServices brand will be warmly embraced in Manhattan, as it has been throughout America.

“I am excited to lead New York Properties and uphold the tradition of excellence established by Candace and the team at New England Properties,” Johnson continued. “We’ll leverage our knowledge, experience and associations in New York City to quickly move our brokerage forward.”

The brokerage office is the next in an ongoing list of strategic growth initiatives launched by HomeServices of America, the nation’s second-largest real estate brokerage company. Ron Peltier, HomeServices’ chairman and CEO, applauded New York Properties’ arrival. “We are committed to regional expansion and we’re thrilled to establish such a quality presence in New York City,” he said. “With Ellie leading the way in Manhattan, backed by Candace’s leadership, we are well-positioned for long-term growth.”

New York Properties operates at 590 Madison Ave, 37th Floor, New York, NY 10022; (212) 710-1900. Visit www.bhhsnyproperties.com.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices is based in Irvine, CA. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates the Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Media Contacts:

Kevin Ostler (949) 794-7980 kevinostler@hsfranchise.com

Alyssa Camacho (212) 642-7732

alyssa.camacho@edelman.com


Harry Norman, Realtors® Announces Leadership Changes

Minneapolis, Minn. (December 16, 2016) – Harry Norman, Realtors®, a HomeServices of America company, today announced that Jenni Bonura, general manager of Harry Norman, Realtors, has been promoted to president and chief executive officer. Dan Parmer, former president and CEO, has been named chairman emeritus.

“Jenni is extraordinarily well-qualified to serve as president and CEO,” said Parmer, chairman emeritus of Harry Norman. “Under her leadership, together with our outstanding agents and management team, Harry Norman is poised for even greater success.”

As president and CEO, Bonura will shape the company’s strategy and direct operations with a focus on driving future growth while preserving Harry Norman’s 86-year legacy of exceeding clients’ expectations. “We have a team of immensely talented agents, sales managers and employees,” said Bonura, president and CEO of Harry Norman. “I look forward to leading Harry Norman to its next stage of growth and performance, supported by our excellent management team.”

Bonura began her real estate career in 2002 as a Realtor® and held numerous marketing and sales management roles before being promoted in 2008 to senior vice president and managing broker of Harry Norman’s North Fulton office. In early 2016 Bonura was named general manager of Harry Norman where she has been actively engaged in virtually all aspects of brokerage operations and has provided guidance and direction to the company’s 900 Realtors®.

With more than 30 years of real estate experience, Parmer is a leader with impeccable business ethics and personal sincerity. Prior to being named Harry Norman’s president and CEO in 2008, Parmer had held multiple executive sales and corporate finance leadership positions. Under his leadership, the company has grown to become one of the most recognized real estate companies in Georgia. Parmer, a long-time resident of the area, serves on the Board of Directors for the Metro Atlanta Chamber of Commerce, First Multiple Listing Service and Buckhead Coalition.

“Jenni brings extensive industry knowledge and exceptional leadership qualities to Harry Norman and the HomeServices executive team. She is a strategic and charismatic leader and I am confident that under her leadership, Harry Norman is well-positioned for future growth.” said Robert Moline, CEO of HomeServices’ brokerage division. “Dan’s leadership helped guide Harry Norman to become a prominent real estate company. On behalf of HomeServices, we thank him for his many contributions and we wish him well as he enters this new chapter of his life.”


Long Realty Closing in on Century in Business

By David Pittman –

‘90 Years Strong’

Nearly a century ago, Roy H. Long saw the potential of real estate in the dry, warm, southwestern climate of Southern Arizona and in 1926 he started a realty company from his Tucson home.

He built Long Realty Company into one of the top real estate firms in Tucson. Today it is unquestionably the No. 1 residential real estate operation in Southern Arizona as it reaches the milestone of 90 years in business in impressive fashion. According to the Tucson Association of Realtors Multiple Listing Service, 32.3 percent of all Tucson homes sold last year were credited to Long Realty. The second-rated company sold 13.8 percent.

To help celebrate the anniversary, Long Realty president and CEO Rosey Koberlein asked the professionals who make up the firm’s team of sales associates the following question: “What makes Long Realty 90 years strong?” She received nearly 500 replies.

“There was consensus,” said Koberlein. “Our strength comes from dedication, passion and a drive for excellence by every person in the organization. Most 90-year-olds show their age, but Long Realty is just getting started and we’re looking ahead to another 90 years and beyond.”

Long agents and the company’s management team said the company has achieved phenomenal success because of brand recognition and reputation; its commitment to quality service; its support of the community; its strong leadership that has established a culture of partnership and camaraderie; its training and education programs; its willingness to innovate and invest in technology; and its offering of a one-stop, full-service real estate experience.

Roy Long’s original motto was “take care of your customers and the business will take care of you.” Today’s Long Realty mission is “to create an exceptional real estate experience that builds long-lasting relationships.”

Ownership of Long Realty has gone through several incarnations over time. Roy Long retired in 1952 and his son, Barry, took over the business, growing the company into eight different branches with multiple services.

In 1980, Long Realty expanded ownership. Barry Long retired and turned the company over to his sons, Roy II, Russell and Steve, as well as the new president, Robert Piersol. Shortly thereafter Lex Sears also became a part-owner.

“When my grandfather started Roy H. Long Realty Company in 1926, he never would have imagined it would survive innumerable world events to become Tucson’s leading real estate company in 2016,” said Russell Long, who is still with the company as a sales associate. “I am as proud of the company today as Roy and my father Barry would be.”

In 1984, Steve Quinlan became part-owner of Long Realty, a move that eventually would lead to him becoming the sole owner, president and CEO in 1998.

Long Realty extended services into Green Valley and Sierra Vista in 1995, and in 1997 it launched a new website, which has grown to become one of the leading real estate company websites in Arizona. LongRealty.com received more than 3.8 million visits last year.

Quinlan promoted Koberlein, a former agent and branch manager of the firm, to GM in 1998, a year before the company was purchased by HomeServices of America, the second largest residential real estate brokerage in the nation. HomeServices is an affiliate of Berkshire Hathaway, a multinational holding company headquartered in Omaha, whose chairman, president and CEO is Warren Buffett, widely considered the most successful investor in history.

Koberlein said the alignment with HomeServices has provided Long Realty “with the best of both worlds.” She said Long Realty has continued to run its own affairs from Tucson, while gaining extraordinary resources and a national and global presence.

HomeServices of America has a network of more than 70,000 agents nationwide. Long Realty also is a member of Leading Real Estate Companies of the World, an invitation-only network of more than 500 independent brokerages in more than 50 countries representing more than 120,000 sales associates.

Long Realty expanded its core services in 2000 by developing Long Mortgage Co., Long Title Insurance and the Long Insurance Group, to give homebuyers and sellers a sought-after, one-stop shop for real estate transactions.

“No other brokerage in Southern Arizona comes close to offering the quality full-service experience that Long Realty does,” Koberlein said.

Continuing with its evolution, in 2001, Long Realty purchased the residential division of Tucson Realty & Trust, which had been the company’s biggest competitor.

Three years later, Koberlein was promoted to president and CEO as Quinlan became chairman of the board, a position he still holds.

In Koberlein’s first two years at the helm of Long Realty she could do no wrong as a decade-long real estate boom continued on an unprecedented record-breaking run. In 2005, Long Realty surpassed $5 billion in annual sales volume, still an all-time market high in Southern Arizona.

But in 2006, the real estate bubble burst, setting off a prolonged market downturn that didn’t begin recovering until September 2011. Through it all, Koberlein and Long Realty accomplished something remarkable: turning profits, albeit small ones, every year of the Great Recession.

Koberlein said Long Realty has remained independent, autonomous and in control of its “day-to day destiny” because it has always achieved its financial goals and delivered “what we say we’re going to deliver.”

In 2009, Long Realty expanded its footprint into Phoenix and Mexico by adding multiple franchised locations.

Today, Long Realty has more than 1,200 licensed real estate sales associates in more than 38 offices, including 23 affiliate and property management companies.

In the 90 years Long Realty has been in business, the real estate industry has undergone constant change. During that time Long Realty has been growing, expanding and embracing new technology.

“We are always evolving and changing by trying to identify what consumers need and how we can provide them with a more positive experience,” said Kevin Kaplan, Long’s VP of marketing and technology. “If you are content with the status quo you may be moving backward because everything is changing around you.”

See original article at: http://www.biztucson.com/magazine/fall-2016/long-realty-closing-century-business


Dan Forsman Recognized With Third Most Admired CEO Award For Residential Real Estate By The Atlanta Business Chronicle

ATLANTA, GA (August 25, 2016) – Berkshire Hathaway HomeServices Georgia Properties is proud to announce that president & CEO, Dan Forsman was recognized by the Atlanta Business Chronicle as the 2016 Most Admired CEO for Residential Real Estate. This is the third year in a row that Dan Forsman has been awarded this prestigious honor.

Mr. Forsman was voted the Reader’s Choice winner for the residential real estate category. Other CEOs recognized as nominees for the award included Jenny Pruitt (Atlanta Fine Homes Sotheby’s International Realty), Charlotte Sears (Coldwell Banker), Dan Parmer (Harry Norman REALTORS®) and Richard Dugas (Pulte Group). The awards were announced on Thursday, August 25th at the Georgia Aquarium in an exclusive event hosted by the Atlanta Business Chronicle.

“I am incredibly humbled by this honor,” said Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. “I congratulate the nominees and Reader’s Choice recipients as role models in their own right. They are all inspirational leaders. I am fortunate to have a talented team of employees and associates that deliver exceptional services to our clients and customers. I also want to thank my wife and family for their love and support.”

Dan Forsman earned his accounting degree from the University of Georgia in Athens. His business career began as a CPA with KPMG Peat Marwick and joined Merrill Lynch in 1986 as Controller. Forsman previously held positions as CFO, EVP and COO before his installation as President of Prudential Georgia Realty in 1999. In March of 2013, he sold Prudential Georgia Realty to HomeServices of America, Inc. a Berkshire Hathaway Affiliate. In December 2013, the company officially converted to the new Berkshire Hathaway HomeServices brand. In 2016, Berkshire Hathaway HomeServices Georgia Properties has grown to over 1500 associates and is ranked #1 in homes sold by Trendgraphix and Smart RE Data.

Forsman is widely recognized by his peers in the real estate and business community for his leadership and passion for excellence. Although he is quick to give the credit to his agents and employees, Dan has been awarded many personal honors including the Swanepoel 200, Atlanta Business Chronicle Who’s Who in Residential Real Estate, Top 40 Under 40, the Gordon Brown Award and the prestigious Broker of the Year for the entire Prudential Real Estate Affiliates global network. He was a past President of the Atlanta Board of Realtors® and received Realtor® of the Year, Captain of Industry and the Five-Star Circle of Service Awards. He actively participates in a variety of local and national organizations and is a sought-after speaker for real estate events, television and radio broadcasts

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Local real estate companies to launch innovative new websites

Lincoln, Neb.—HOME  Real Estate and Woods Bros Realty, both headquartered in Lincoln, Neb., announce the upcoming release of all-new company and agent websites.

The companies partnered with Reliance Network to develop responsive websites that can be accessed from any device—from smart phone or tablet to desktop computer or smart TV, all without having to download an app.

“We’re excited to bring our clients a consistent experience, no matter where they are,” said HOME and Woods Bros IT Director Ben Dinger. “We will have one place for buyers or sellers to come to get the most accurate, local and up-to-date information for their real estate needs.”

Reliance Network specializes in technology for the real estate industry and recently released a new real estate search that caters to the ever-growing percentage of mobile users. WoodsBros.com and HomeRealEstate.com will be the first websites to launch this new search.

Another first is that the new websites will have a home value tool unlike any other in the local market. People can enter an address and get three different computer-modeled valuations of their homes, including the Zillow® Zestimate® value. They also have the ability to enter adjustments for renovations and upgrades or contact a local real estate agent for a more accurate estimate.

The companies also partnered with LiveBy, a Lincoln-based startup, to introduce a beta tool to help match people with their ideal neighborhoods. Visitors to the new sites will be able to use the exclusive tool to discover neighborhoods that meet their identified lifestyles and desires.

LiveBy was co-founded by Cory Scott and Matan Gill, as a result to the JumpStart Challenge issued by HOME and Woods Bros in 2015. LiveBy is also took part in the NMotion Accelerator program in 2015, and—through Woods Bros and HOME connections—will be expanding the beta test into several markets across the country.

“At our company, we build community,” said HOME and Woods Bros General Manager Shannon Harner. “What’s a better way to build community than to support our local entrepreneurs and innovators, while also serving our clients and neighborhoods? It’s a win-win.”

Finally, the websites will continue to offer a “Property Watch” account for viewing all listings in the local Multiple Listing Service (MLS), and a new “Market Watch” feature for area trend and pricing reports. There are new tools for home selling clients to receive weekly updates on their home’s activity online as well. HOME and Woods Bros agents will each get new responsive websites that include the new features.

The sites are expected to launch end of March or first of April. You can view them at www.HomeRealEstate.com or www.WoodsBros.com.


Alon Chaver Joins HomeServices of America as Chief Information Officer

Minneapolis, Minn. (March 16, 2016) – HomeServices of America, Inc., a Berkshire Hathaway affiliate, today announced that Alon Chaver has joined HomeServices as chief information officer. In this newly created role, Chaver will be responsible for strategic planning and business development and will champion the process of gathering, analyzing and integrating data across all platforms to further maximize the consumer experience, meet business goals and gain competitive advantage.

Chaver is well-known within the real estate industry and brings nearly 20 years of product innovation and leadership experience. Most recently, Chaver served as Trulia’s vice president, industry services where he was responsible for data acquisition, data quality and the development of products and services to support Trulia’s partnerships with the real estate industry. Chaver currently serves as a director on the Broker Public Portal’s board of managers. Chaver earned a law degree from University of California-Berkeley School of Law and served as Lieutenant, Communications and Electronics in the Israeli Defense Forces from 1982-1986.

“I am honored to join HomeServices of America,” said Chaver. “HomeServices and its companies and their agents share a common purpose of providing an exceptional consumer experience and providing the highest quality real estate information is a critical component of how we will be able to deliver on that promise now and into the future.”

“Alon is an accomplished and dynamic leader and has been at the forefront of driving innovative products and services throughout the real estate industry,” said Ron Peltier, chairman and CEO of HomeServices of America. “HomeServices understands the critical role that data and technology play on our ability to support our agents and enhance their ability to serve their buyers and sellers.”

“HomeServices is committed to the strategic growth and expansion of our technology capabilities and expanding our executive leadership team with an individual of Alon’s caliber and talent is an important first step,” continued Peltier. “We are looking forward to having Alon join the HomeServices family.”

 


HomeServices of America, Inc. Announces Acquisition of PCG Agencies, Inc.

Minneapolis, Minn. (March 14, 2016) – HomeServices of America, Inc., a Berkshire Hathaway affiliate, today announced the acquisition of Minnesota-based PCG Agencies, Inc, one of the largest independent personal insurance agencies in the Midwest. Terms were not disclosed.

Headquartered in St. Paul, PCG offers its clients a broad spectrum of personal property and casualty insurance products as well as risk management services. Originally founded in 1982, PCG generated nearly $30 million of annual premiums in 2015. Bruce Humphrey, founder and chief executive officer is an industry veteran known for his expertise and his commitment to providing his clients with the highest level of customer services. Humphrey will continue to play an integral role in the ongoing success of PCG as a member of the insurance senior management team.

HomeServices is the second-largest, full-service residential real estate brokerage firm and through its operating companies, is one of the largest brokerage-owned settlement services providers in the U.S. HomeServices’ insurance operations include multi-line insurance agencies representing top-rated national and regional carriers who serve their clients with advanced technology, streamlined processes and competitive pricing. Together these companies serve customers from coast-to-coast and generated more than $115 million of premium volume in 2015.

“This transaction reinforces our commitment to strategically expanding our insurance business with the ultimate goal of becoming a leading national insurance agency.” said Ron Peltier, chairman and CEO of HomeServices of America. “The acquisition of PCG aligns with our growth strategy of identifying market leading companies that share our vision of delivering an unparalleled customer experience throughout the home transaction process.”

“We are proud to be part of HomeServices of America,” said Humphrey. “Joining the HomeServices network of companies provides us with a unique opportunity for growth and further positions us to deliver unparalleled products and services to our new and existing clients.”

“This is an important transaction to HomeServices and we are looking forward to having Bruce and his team join the HomeServices family,” concluded Peltier.


Iowa Realty, HomeServices of Iowa Announce Leadership Changes

West Des Moines, IA—Iowa Realty and HomeServices of Iowa announced major leadership changes as part of an ongoing succession plan. Kim Bakey, formerly senior vice president, chief financial officer of HomeServices of Iowa, has been named chief executive officer of HomeServices of Iowa. Brennan Buckley, formerly senior vice president and general manager for Iowa Realty, has been promoted to president of Iowa Realty. Mike Knapp, formerly president and CEO of HomeServices of Iowa is assuming the role of Chairman Emeritus. These changes are effective immediately.

“Kim and Brennan are proven leaders,” said Mike Knapp, Chairman Emeritus of HomeServices of Iowa. “They’ve both played a critical role in helping evolve our organization into what it is today, and they’re the perfect team to lead us through the next phase of our growth.”

As chief executive officer, Bakey will help oversee all aspects of HomeServices of Iowa’s extensive operating companies, including Iowa Realty, Berkshire Hathaway HomeServices First Realty, Midland Title and Escrow, Iowa Title and Iowa Realty Insurance Agency. “I’m excited at the opportunity to help lead the state’s most complete one-stop solution for all aspects of home ownership,” said Kim Bakey, CEO of HomeServices of Iowa. “The agents and employees of our companies are the best at what they do, and we look forward to building upon our presence as the market leader.”

Bakey has been with HomeServices of Iowa for 22 years, beginning as vice president of finance and working her way through the financial and operational areas of the company. She also serves on the board of directors of Blank Children’s Hospital and the West Des Moines Student Scholarship Fund. She and her husband Tom have three adult daughters.

As president of Iowa Realty, Buckley will help oversee the state’s largest real estate company, including its 15 offices and nearly 1,000 agents in Central Iowa, Cedar Rapids and Iowa City, as well as Iowa Realty’s statewide franchise network in more than 40 other communities. “I’m both humbled and excited to lead Iowa’s largest real estate company,” said Brennan Buckley, president of Iowa Realty. “Our foundation is strong, our vision is clear, and we look forward to many more years of serving the needs of buyers and sellers across this great state.”

Buckley has been with Iowa Realty for 10 years, beginning as vice president of marketing and most recently served as the company’s general manager. He’s also president-elect of St. Mark’s Lutheran Church Council in West Des Moines, and serves on the boards of the Des Moines Area Association of Realtors and The Greenlee School of Journalism at Iowa State University. Brennan and his wife Sarah have two children in middle school.

In his role as Chairman Emeritus of HomeServices of Iowa, Knapp will provide leadership support to Bakey, Buckley and the entire organization. Knapp began his career at Iowa Realty in 1972 as a sales associate, and has served in virtually every leadership role in the organization. “I’m looking forward to this next chapter of my career, and I’m very excited with the leadership team we have in place to carry the organization into the future,” said Knapp. “We’ve had great years behind us, and we’ll have even greater years ahead.”

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About Iowa Realty
With offices in Des Moines, Cedar Rapids and Iowa City, plus a statewide affiliate network of 42 independently owned and operated real estate firms, Iowa Realty is the state’s largest real estate broker. Iowa Realty is a division of HomeServices of Iowa, and is part of the second largest real estate brokerage operation in the country.

About HomeServices of Iowa
HomeServices of Iowa is the leader in all aspects of home ownership, including brokerage, mortgage, title and closing. It’s made up of several operating companies, including Iowa Realty, Berkshire Hathaway HomeServices First Realty, Midland Title and Escrow, Iowa Title and Iowa Realty Insurance Agency. HomeServices of Iowa is a division of HomeServices of America Inc. – an affiliate of Berkshire Hathaway.


HomeServices of America, Inc. Announces Acquisition of Allie Beth Allman & Associates

Minneapolis, Minn. (November 11, 2015) – HomeServices of America, Inc., a Berkshire Hathaway affiliate, today announced the acquisition of Allie Beth Allman & Associates, a recognized leader within the Dallas luxury real estate market. Terms were not disclosed.

Headquartered in Dallas, Allie Beth Allman & Associates serves the Dallas–Ft. Worth metropolitan area and surrounding communities with 335 sales associates. Since 2007, Allie Beth Allman & Associates has consistently ranked in the top-five market share in Dallas County by sales volume and in 2014 closed nearly 2,100 units and $1.5 billion of volume.

Founded in 2003, Allie Beth Allman & Associates is recognized as the highest-grossing, single office residential real estate firm in Dallas, and the name is synonymous with exclusive estates, high-profile clientele, and superior customer service. Allie Beth Allman, founder and chief executive officer, is among the most influential leaders in North Dallas and is known for her industry expertise and leadership, as well as her extensive civic and philanthropic contributions. Allman, together with her executive and sales management team, will continue to lead the firm’s growth initiatives and manage day-to-day operations.

The acquisition represents HomeServices’ entry into Texas and the Dallas–Ft. Worth region. With this transaction, HomeServices has nearly 26,500 real estate professionals operating in 480 offices across 27 states. In 2015, the company’s associates will facilitate over $77 billion in residential real estate sales and more than 220,000 transactions.

“Allie Beth Allman & Associates is a strong company with an exceptional reputation in a growth market,” said Ron Peltier, HomeServices’ chairman and CEO. “This transaction aligns with our vision of acquiring distinguished companies in leading markets that share our core values.”

“We are proud to be part of HomeServices of America,” said Allman. “We are joining an organization known for its strength and stability; one that is consistent with our high standards of service, integrity and community involvement, making this a win/win for our clients and our agents.”

“We are excited to be in Dallas and are looking forward to having Allie Beth and her team join the HomeServices family,” Peltier said.


NAR’s Realtors Property Resource® Executes Definitive Agreement with UPSTREAM™, Begins Development

WASHINGTON (November 5, 2015) — The National Association of Realtors® and its wholly owned subsidiary, Realtors Property Resource®, have signed a technology agreement with UPSTREAM™, a revolutionary industry-owned and controlled data management company, to develop UPSTREAM™’s cross-industry, state-of-the-art platform for real estate data entry, collection and distribution for real estate brokers.

UPSTREAM™ will create a single entry point for brokers of all sizes to manage property data—including its distribution to multiple listing services, publishers and vendors—saving time, effort and expense and ensuring more accurate, consistent data. The goal of UPSTREAM™ is to create a resource for brokerage firms of all sizes and models to provide a better consumer experience for today’s home buyers and sellers and enable brokers to more easily manage where and how their listing information is displayed as well as the terms for the licensing and use of that property data. These benefits – efficiency, control, risk management and customer experience – all represent a major step forward in the real estate data space.

“As leaders in organized real estate, NAR and RPR have looked forward to the opportunity to work with the brokerage industry for many years on an initiative that truly can be thought of as ‘game changing,’” said NAR President Chris Polychron, executive broker with 1st Choice Realty in Hot Springs, Arkansas. “This initiative will be done in full collaboration with the real estate brokerage and franchise community to deliver a high-value benefit to companies of all sizes nationwide, ultimately benefitting NAR’s one million-plus members.”

“UPSTREAM™ is not a multiple listing service, or a service that interfaces with the public in any way,” said Robert Moline, chairman of the UpstreamRE, LLC Board of Managers. “The platform is designed as a true neutral technology, giving no advantage to those companies involved with the initial vision, but rather, extending its value proposition to agents in all brokerage firms, franchises and networks. Partnering with NAR for the financial backing and RPR for its impressive technology and data capabilities is a win-win for UPSTREAM™ and the industry.”

            Formed by a broad-based coalition of brokerages, brokerage networks, and national franchisors representing real estate companies of all sizes and business models, the UPSTREAM™ platform will be designed to follow industry standards, ensuring the quality of and accessibility of data across the industry.  It will also manage the distribution of information through a rules-based engine to support the specific requirements of all participating brokers. The RPR platform will be the framework for the development and implementation of the UPSTREAM™ platform.

The agreement between UPSTREAM™ and RPR officially launches the initiative that has been a hot topic of conversation since the May 2015, decision by NAR’s Board of Directors to allocate significant resources to fund UPSTREAM™’s technology build and initial deployment through NAR’s RPR division.

“NAR’s investment in the RPR technology platform has created the largest and most comprehensive database in the industry. This, along with RPR’s integrated member servicing operations over the past five years put NAR and RPR in the perfect position to develop and support the UPSTREAM™ platform,” said RPR CEO Dale Ross. “This initiative was driven by the industry to create a new and innovative way to enter, collect and distribute data at the brokerage level. RPR looks forward to working with NAR and UPSTREAM™ to successfully execute the project.”

Since no vendor or regional cooperative of industry institutions would be able to develop a solution that would deliver the scope and depth of equal benefits to all agents and brokers that UPSTREAM™ has created with this cross-industry coalition, NAR’s investment ensures the success of the UPSTREAM™ mission and an effective solution for everyone who deals with real estate data.

UPSTREAM™ is in the process of hiring an owner’s representative to work directly with RPR while simultaneously conducting a search for a CEO to head the company. Beta testing is slated to begin in the second quarter of 2016, and following this extensive process in multiple markets, UPSTREAM™ will be made available to all brokerages nationwide that choose to participate.

UPSTREAM’s board met October 28, 2015, and voted to approve the current agreement, which was negotiated jointly by UPSTREAMTM, RPR and NAR leadership over the preceding months. UPSTREAM’s board will continue to provide strategic oversight for the project while RPR will be responsible for development, implementation, operations, training and support RPR, NAR and UPSTREAM will all provide marketing and communications for the project, since each works with various constituencies.

According to UPSTREAM™ and NAR/RPR leadership, this is a historic moment uniting common interests in a large and fragmented industry. UPSTREAM™ has responsibility for governance of the new enterprise, NAR is providing initial funding, RPR is developing the technology and a broad coalition of brokers are working together to dramatically enhance the data experience of industry practitioners and the consumers they serve.

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 UPSTREAM™ is a new data management company created by and for the industry and consumers to provide a central point of entry and repository for real estate property data, with the goal of improving efficiency, providing broker/agent control over data which they have generated and for which they are responsible, and enhancing the consumer’s experience by delivering more accurate, timely and consistent property information throughout the country. The UPSTREAM™ board of managers includes representatives of Berkshire Hathaway Home Services, Century 21, Coldwell-Banker, ERA, Keller Williams, Leading Real Estate Companies of the World®, The Realty Alliance, RE/MAX, and non-affiliated brokerages.  For more information about UPSTREAM™ or to contribute to the enterprise, contact craig.cheatham@therealtyalliance.com.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing over 1.1 million members involved in all aspects of the residential and commercial real estate industries. For more information, visit http://www.realtor.org.

Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, is an exclusive online real estate database providing Realtors® with the analytical power to help their clients make better informed decisions while increasing efficiency in the marketplace. For more information about RPR®, visit http://blog.narRPR.com.