Berkshire Hathaway HomeServices Named ‘Real Estate Agency Brand of the Year’

IRVINE, CA (Mar. 19, 2014) – Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced it was named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend® study.

Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.

“We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend® study,” said Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. “This terrific honor by consumers is a tribute to our powerful brand – whose namesake is the world-renowned Berkshire Hathaway Inc. – and the top-quality affiliates and agents who represent it.”

Added Stephen Phillips, president of Berkshire Hathaway HomeServices: “We are humbled by the honor, particularly since our brand was not even a year old at the time of the study. We look forward to a bright future as part of Berkshire Hathaway HomeServices.”  

The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity. According to Harris, a brand is defined as a set of persuasive promises about a product, service or organization that differentiates it from others in a universally positive, contextually relevant or personally compelling way.

Berkshire Hathaway HomeServices, which transitioned its first affiliates in September 2013, has grown exponentially with independently owned brokerages operating across America. The network is built on a foundation of quality with rigorous standards for affiliation. “Our network members clearly understand the Berkshire Hathaway HomeServices’ brand promise and the responsibility to uphold it,” said Phillips. “We all believe it’s an honor to be part of Berkshire Hathaway HomeServices.”


HomeServices of America Announces New CEO for Edina Realty Home Services

MINNEAPOLIS (January 27, 2014)HomeServices of America, a Berkshire Hathaway affiliate, today announced that Greg Mason has assumed the role of chief executive officer of Edina Realty Home Services–inclusive of its brokerage, mortgage, title and escrow and insurance businesses. Bob Peltier, former president and CEO of Edina Realty Home Services has been named Chairman Emeritus of the company.

Edina Realty is one of the nation’s largest real estate companies with approximately 60 real estate offices throughout Minnesota and western Wisconsin. In 2013, Edina Realty closed nearly 31,500 real estate transactions and more than $7.2 billion in sales volume.

Mason joined Edina Realty Home Services in 1986 and served as corporate legal counsel where he was actively engaged in virtually all aspects of the home transaction lifecycle and, as a member of the executive leadership team was instrumental in Edina Realty’s expansion into key regional markets. In 1997, Mason was named president of Edina Realty Title and was responsible for it becoming one of the leading residential title service companies in the Midwest. He also served as managing director of title services for HomeServices of America, Inc., overseeing the company’s title and escrow operations nationwide. In 2011, under Mason’s leadership, the HomeServices Title & Closing Network—a group of local companies working cooperatively to provide a full spectrum of title and closing services through a national network operating in all 50 states—was established. He is active in the American Land Title Association and Real Estate Services Providers Council.

Peltier began his real estate career in 1978 and has held numerous executive leadership positions at Edina Realty before being named Edina Realty Home Services president and CEO in 2009. He is considered an expert in key industry areas including new construction and development, technology and general market trends and under Peltier’s leadership, Edina Realty has grown to more than 60 offices and more than 2,200 REALTORS® throughout Minnesota and western Wisconsin and, together with Edina Realty Mortgage, Edina Realty Title and Edina Realty Insurance, is considered one of the premier real estate companies in the Midwest and one of the largest and most respected nationwide. Peltier, a long-time resident of St. Paul is widely recognized for his community involvement and leadership and is active in the real estate industry on both the state and national levels.

“I am extremely proud of everyone at Edina Realty and what we have accomplished,” said Peltier. “Greg is extraordinarily well-qualified to serve as CEO and under his leadership, coupled with our remarkable agents and management team, Edina Realty is poised for continued growth and success.”

“Bob and I have worked together for many years and his strategic insight and vision have been at the center of Edina’s unparalleled success,” said Mason. “He attracted and inspired a team of immensely talented executives, agents, sales managers and employees. I look forward to leading Edina Realty to its next stage of growth and performance, supported by our world class management team.”

“Bob’s leadership, dedication and uncompromising commitment to his agents, employees and customers guided Edina Realty to its position as one of the largest and most successful real estate companies in the country,” said Ron Peltier, chairman and CEO of HomeServices. “On behalf of all of HomeServices, we thank him for his innumerable contributions and we wish him well as he enters this new chapter of his life. Greg brings extensive industry knowledge and exceptional leadership qualities to Edina Realty and the HomeServices executive team and we look forward to continuing to work with him in the months and years to come.”

 


Prudential Georgia Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

ATLANTA, Dec 09, 2013 — Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Georgia Realty has joined the growing network and now operates as Berkshire Hathaway HomeServices Georgia Properties. The brokerage, an established frontrunner in the Atlanta real estate market, follows affiliate launches in California, Connecticut, Colorado, Florida, Iowa, Missouri, Nebraska, North Carolina, Oregon, Pennsylvania, Tennessee, Texas, West Virginia and Washington.

“We are thrilled to now be part of the Berkshire Hathaway HomeServices network,” said Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. “Berkshire Hathaway HomeServices brings an unparalleled level of quality and innovation to the real estate market and we are excited for what the future holds.”

Forsman and Earl Lee, CEO of HSF Affiliates, introduced the new brand at an agent event today at the High Museum of Art in Atlanta where they spoke about the implications of the transition on the local real estate market. Guests were also invited to a private tour of the museum in honor of Berkshire Hathaway HomeServices Georgia Properties’ new corporate membership and donation to the museum.

“Dan and his company have built a stellar reputation by delivering the highest value and exceptional service to clients,” said Lee. “We are proud they are now part of Berkshire Hathaway HomeServices, and we look forward to their continue growth and success.”

Added Ron Peltier, chairman and CEO of HomeServices of America, Inc.: “Berkshire Hathaway HomeServices Georgia Properties is a highly regarded real estate company both nationally and regionally and we are delighted they have joined the Berkshire Hathaway HomeServices network.”

The brokerage also unveiled a suite of innovative digital resources for its agents and consumers, including a new real estate mobile app with custom local search options and a new digital advertising network, which will revolutionize the Greater Metropolitan Atlanta real estate market.

As part of the transition, Berkshire Hathaway HomeServices Georgia Properties agents also gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more.

Berkshire Hathaway HomeServices Georgia Properties’ new “Cabernet & White” yard signs will begin appearing throughout Atlanta starting today. The company is part of a long line of Prudential Real Estate affiliates that have and will continue to join the Berkshire Hathaway HomeServices brand through 2014 and beyond.


Prudential First Realty Joins Berkshire Hathaway HomeServices

WEST DES MOINES, IA (Nov. 20, 2013) – Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential First Realty has joined the growing network and now operates as Berkshire Hathaway HomeServices First Realty. The brokerage, a leader in the Des Moines real estate market, follows affiliate launches in California, Connecticut, Colorado, Florida, Iowa, Missouri, North Carolina, Oregon, Pennsylvania, Texas, West Virginia and Washington.

“We are honored and excited to join the Berkshire Hathaway HomeServices network,” said David Peers, general manager and chief operating officer of Berkshire Hathaway HomeServices First Realty. “Starting this next chapter with the Berkshire Hathaway brand name – the world’s most respected company, according to Barron’s – will bring even more opportunities to our agents and clients and strengthen our position as a leader in Iowa real estate.”

Peers and Ron Peltier, chairman and CEO of HomeServices of America, introduced the new brand at the Glen Oaks Country Club in West Des Moines today and spoke about the implications of the transition on the local real estate market. They helped unveil the new “Cabernet and Cream” signage, and agents and brokers from the company’s three offices were on hand to celebrate and display the first yard sign at a local property.

“We are thrilled to welcome First Realty to the Berkshire Hathaway HomeServices network,” said Peltier. “For the last 50 years, First Realty has built its reputation as a frontrunner in the real estate market with some of the most knowledgeable and experienced agents. We are proud to have the company join the Berkshire Hathaway HomeServices network and represent the brand in Iowa.”

With the change, Berkshire Hathaway HomeServices affiliates gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more.

“A respected leader in the Iowa marketplace, First Realty makes a strong addition to the Berkshire Hathaway HomeServices network,” added Earl Lee, CEO of HSF Affiliates LLC. “First Realty is known for its commitment and dedication to its clients and we are excited to have the team on board.”

First Realty’s new yard signs will begin appearing throughout Des Moines starting today. The company is part of a long line of Prudential Real Estate affiliates that will join the Berkshire Hathaway HomeServices brand through 2014 and beyond.

 


HomeServices of America, Inc. Announces Acquisition of Prudential Rubloff Properties

MINNEAPOLIS (November 12, 2013) – HomeServices of America, Inc., a Berkshire Hathaway affiliate, today announced the acquisition of Prudential Rubloff Properties and its subsidiaries Rubloff Insurance and Sterling Title Services LLC.

Prudential Rubloff Properties and its subsidiaries will merge with Chicago area brokerage Koenig & Strey Real Living Real Estate, which HomeServices acquired in September 2009. Each will retain their names until the combined company transitions in spring 2014 to become Berkshire Hathaway HomeServices KoenigRubloff Realty Group. Terms were not disclosed.

Headquartered in Chicago, Ill., Prudential Rubloff Properties is one of the largest brokers in the Chicago area market, with more than 860 sales associates and professional staff located throughout Chicago metropolitan area and surrounding communities as well as a branch office in New Buffalo, Michigan serving the Northwest Indiana and Southwest Michigan. Through Rubloff Insurance and Sterling Title Services LLC., the company provides one-stop shopping to its clients, including title insurance and escrow services, and property and casualty insurance. In 2012, Prudential Rubloff Properties had nearly $2.2 billion in sales volume.

Koenig & Strey Real Living serves the Chicago metropolitan area and surrounding communities with more than 730 agents and staff. In 2012, Koenig & Strey had nearly $2 billion in sales volume.

The transaction unites the two companies, creating an organization with nearly 1,600 real estate professionals and staff providing customers throughout the Chicago metropolitan area and surrounding communities with exceptional strength and resources to help them buy and sell their homes. In 2012, the combined firm closed more than $4 billion in sales volume. Based on historical data provided by MRED, Chicago’s MLS provider, the combined company captures the No. 2 market share position based on volume.

The companies’ current principals will have leadership positions in the combined organization. Nancy Nagy will serve as chief executive officer of Berkshire Hathaway HomeServices KoenigRubloff Realty Group, Michael Pierson will serve as president and Chris Eigel will serve as chief operating officer.

“Nancy, Michael and Chris are each highly regarded for their leadership skills, their real estate experience and their unwavering commitment to their agents, employees and buyers and sellers,” said Ron Peltier, chairman and CEO of HomeServices of America. “Bringing together the leadership, resources and talent of these two companies uniquely positions them to deliver on their shared mission of providing an exceptional customer experience and creates an outstanding opportunity for introducing Berkshire Hathaway HomeServices to the Chicago market.”

With this transaction, HomeServices of America has nearly 22,000 real estate professionals operating in 25 states. In 2012, the company’s associates facilitated more than $55 billion in residential real estate sales, nearly 193,000 transactions and more than 153,000 mortgage, insurance, title and escrow transactions. HomeServices of America’s growth strategy focuses on identifying market-leading companies that have established deep and enduring reputations within their community and long-standing traditions for excellence.

“Combining Prudential Rubloff with Koenig & Strey represents a new chapter in the history of our great companies and is a game changer in Chicago real estate,” said Nancy Nagy, president and CEO, Koenig & Strey Real Living. “I have tremendous respect for both Michael and Chris and look forward to working closely with them as we bring Berkshire Hathaway HomeServices KoenigRubloff Realty Group to the Chicago market.”

“By being part of HomeServices and joining forces with Koenig & Strey, we will be unmatched in our ability to serve the real estate needs of our new and existing clients,” said Michael Pierson, president and chairman, Prudential Rubloff Properties. “This brings together two legendary companies to create one magnificent future.”

“HomeServices is an organization known for its strength and stability, which is consistent with our standards of integrity, work ethic and creativity, making this a win/win for our customers and our sales associates,” said Chris Eigel, chief executive officer Prudential Rubloff Properties.

“This is an important transaction to HomeServices and we are looking forward to having Michael, Chris and their teams join the HomeServices family,” Peltier said.


Prudential Northwest Properties Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

PORTLAND, Ore., Nov 06, 2013 (BUSINESS WIRE) — Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC,  today announced that Prudential Northwest Properties has joined the network. The brokerage, one of Portland’s largest, now operates as Berkshire Hathaway HomeServices Northwest Real Estate. It is among the first companies to go live under the new brand following affiliate launches in California, Connecticut, Florida, North Carolina, Colorado, Missouri, Texas and Washington.

“This is an incredible opportunity for our company,” said Jason Waugh, president of Berkshire Hathaway HomeServices Northwest Real Estate. “We have the privilege and honor to use the storied Berkshire Hathaway brand name, which stands for the world’s most respected company, according to Barron’s. The brand will bring our company even more distinction in the marketplace and greater advantages for our agents and clients.”

Waugh and his father Bert Waugh Jr., the brokerage’s chairman, introduced the brand and unveiled new signage during a presentation to agents and employees at The Nines Hotel, Portland. “The Berkshire Hathaway name is known worldwide for trust, integrity, strength and stability, and these are the same qualities on which we built our company,” Bert Waugh added. “For us, this is the right brand at the right time.”

“Northwest Real Estate is a tremendous company and an exemplary charter member of the Berkshire Hathaway HomeServices network,” added Ron Peltier, chairman and CEO of HomeServices of America, Inc. “We are proud that Jason, Bert and the team are carrying the Berkshire Hathaway HomeServices brand into the Portland market.”

Berkshire Hathaway HomeServices affiliates also gain access to a robust real estate technology platform, plus ongoing business consultation, professional education, marketing support and more.

Northwest Real Estate’s new “Cabernet and Cream” yard signs will begin appearing throughout Portland starting today. The company is the next in a long line of Prudential Real Estate affiliates that will join the Berkshire Hathaway HomeServices brand through 2014.

“We’re pleased to welcome Northwest Real Estate to the Berkshire Hathaway HomeServices network,” said Earl Lee, CEO of HSF Affiliates LLC. “The Waughs and their team are well respected in the marketplace, and they will be terrific ambassadors of our new brand.”


Prudential Northwest Realty Associates Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

SEATTLE, Nov 05, 2013 (BUSINESS WIRE) — Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Northwest Realty Associates has begun operating as Berkshire Hathaway HomeServices Northwest Real Estate. The brokerage, one of Seattle’s largest, is among the first to go live under the new brand following affiliate launches in California, Connecticut, Florida, North Carolina, Colorado, Missouri and Texas.

“This is an exciting and monumental moment for our company and our business,” said Mike Gain, President and CEO of Berkshire Hathaway HomeServices Northwest Real Estate. “Our new brand carries the name of the world’s most respected company, according to Barron’s. In my 35 years of real estate I have not experienced a brand opportunity of this magnitude. It will bring significant benefit to our agents, clients and business alliances.”

Gain and his managers unveiled the new brand and signage during a presentation to agents, employees and guests at the Museum of Flight, Boeing Field. Earl Lee, CEO of HSF Affiliates LLC, also spoke at the celebration, welcoming associates to the brand and discussing Berkshire Hathaway HomeServices’ impact on the local market.

“Our Berkshire Hathaway HomeServices brand will appeal to clients of all types, from entry-level and first-time buyers to luxury-home shoppers,” he said. “When the world’s most respected company puts its name on Northwest Real Estate yard signs, those are the signs buyers and sellers will want to see.”

Added Ron Peltier, chairman and CEO of HomeServices of America, Inc.: “Mike and his team have built a tremendous organization known for professionalism, skill, service and innovation. We are proud they are representing Berkshire Hathaway HomeServices in greater Seattle.”

Northwest Real Estate’s new “Cabernet and Cream” yard signs will begin appearing throughout greater Seattle starting today. “Our sales associates and employees are excited and proud to represent Berkshire Hathaway in the real estate field,” Gain said. “A great, longstanding Northwest real estate brokerage just became that much better.”

Prudential Real Estate affiliates will continue joining the Berkshire Hathaway HomeServices brand through 2014 and beyond.


Prudential Carolinas Realty Family of Companies Launches New Era with Berkshire Hathaway HomeServices Real Estate Brokerage Network

WINSTON-SALEM, NC (Oct. 9, 2013) – Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Carolinas Realty, Prudential York Simpson Underwood Realty and Prudential Yost & Little Realty have begun operating as part of the network. The brokerages, now known collectively as the Berkshire Hathaway HomeServices Carolinas Realty family of companies, represent one of the largest residential real estate firms serving all three of North Carolina’s major metropolitan markets.

“This is a defining moment in North Carolina real estate,” said Tommy Camp, president and CEO of Berkshire Hathaway Home Services Carolinas Realty. “The union of our company with a brand inspired by the storied Berkshire Hathaway organization – the world’s most respected company according to Barron’s – will bring significant benefits for our agents and clients.”

Camp and his management team officially launched the new era during a rally attended by more than 600 agents and employees at picturesque Adaumont Farm in Trinity, outside of Greensboro. Camp shared his pride for the Berkshire Hathaway HomeServices brand and how it sets the stage for continued growth in the Triad, Triangle and greater Charlotte markets. Ron Peltier, chairman and CEO of HomeServices of America, Inc., which owns the Berkshire Hathaway HomeServices Carolinas Realty family of companies; and HSF Affiliates LLC CEO Earl Lee discussed the vision and timing of the new brand, and why Berkshire Hathaway HomeServices will change the face of residential real estate.

Peltier said the Berkshire Hathaway HomeServices Carolinas Realty family of companies is known throughout the region for its professionalism, skill, integrity and service, and is an exemplary charter member of the Berkshire Hathaway HomeServices brand. “Tommy and his team have earned a wonderful reputation in the marketplace, and we’re proud they are representing the new brand,” Peltier explained.

Lee added that the Berkshire Hathaway HomeServices Carolinas Realty family of companies is poised for long-term growth. “This elite brokerage is backed by an exciting, new brand,” he said. “The combination will appeal to agents and consumers throughout the Triad, Triangle and greater Charlotte regions.”


Connecticut Realty Begins New Era as Berkshire Hathaway HomeServices New England Properties

WALLINGFORD, CT (Sept. 26, 2013) – Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Connecticut Realty has begun operating as Berkshire Hathaway HomeServices New England Properties. The brokerage, one of America’s largest according to REAL Trends, is the second to go live under the new brand following the Sept. 23 launch of Berkshire Hathaway HomeServices California Properties. Its Rhode Island Realty division also transitioned to the new brand operating as New England Properties.

“These historic moments mark the start of the most influential real estate brand in the world,” said Candace Adams, CEO of Berkshire Hathaway HomeServices New England Properties. “Combining our experience with the financial strength, trust and reputation of our ownership and the Berkshire Hathaway name has positioned us for phenomenal success.”

Adams and her management team unveiled the new brand in an emotional presentation to more than 1,500 agents and employees at the Toyota at Oakdale Theater in Wallingford. Ron Peltier, chairman and CEO of HomeServices of America, which owns New England Properties; and HSF Affiliates LLC CEO Earl Lee discussed the impact of the Berkshire Hathaway HomeServices brand in the marketplace and the brand’s vision.

Peltier welcomed Berkshire Hathaway HomeServices New England Properties to the brand. “Candace and her team are among the finest in real estate,” he said. “Their leadership, innovation and unwavering commitment to delivering an exceptional customer experience make them ideal ambassadors for the Berkshire Hathaway HomeServices network. HomeServices is very proud that they will be carrying the brand into the Northeast region.”

Lee said the Berkshire Hathaway HomeServices brand will be embraced in greater New England. “When that Berkshire Hathaway name – the world’s most respected company according to Barron’s – appears on New England Properties’ yard signs – those are signs homebuyers and sellers want to see.”

Prudential Real Estate affiliates will continue joining the Berkshire Hathaway HomeServices brand through 2014, added Lee. “We anticipate consistent growth going forward as we systematically work with the balance of the Prudential Real Estate network and explore new affiliation opportunities.”


California Realty Begins New Era as Berkshire Hathaway HomeServices California Properties

SAN DIEGO, Sep 23, 2013 (BUSINESS WIRE) — California Realty, with headquarters in San Diego and one of the top-five real estate brokerages in the nation, today became the first company to operate as a member of the new Berkshire Hathaway HomeServices network. The brokerage, now doing business as Berkshire Hathaway HomeServices California Properties, celebrated the transition with an open house event at one of its exclusive listings attended by agents, clients and community members.

The company’s first yard sign was presented during the event with a ribbon cutting by David Cabot, CEO of Berkshire Hathaway HomeServices California Properties; Ron Peltier, Chairman and CEO of HomeServices, which owns the brokerage; and Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices.

“This is a huge honor for us,” said Cabot. “We are proud to be Berkshire Hathaway HomeServices’ first affiliate and we will uphold that honor with integrity and excellence. With its world-renowned name, the brand will resonate extremely well in our luxury, high-end and coastal markets and everywhere else.”

Added Peltier, “David and his team have forged a stellar reputation for service, innovation and expertise, and are a model affiliate of the new brand. HomeServices is proud that a company of this caliber is the first to carry the Berkshire Hathaway HomeServices brand into the marketplace.”

Before he cut the ribbon off the new yard sign, Lee said, “When one of the world’s most admired companies entrusts you with its brand, it’s paying you the ultimate compliment. When that Berkshire Hathaway name appears on a yard sign, it’s a sign that buyers and sellers want to see.”

Berkshire Hathaway HomeServices California Properties commemorated the event with a $5,000 donation to Just in Time for Foster Youth, a non-profit organization helping youth transition from young adults to self-sufficiency.

The brokerage will hold similar open house celebrations in its Los Angeles, Orange County, Santa Barbara and Ventura markets within the next two weeks.

California Properties sets in motion an ongoing series of brokerage transitions from Prudential Real Estate to the Berkshire Hathaway HomeServices brand, including Connecticut Realty later this week and Florida Realty next week. “Many more companies are on the way,” added Lee. “We are completely full in scheduling transitions throughout the remainder of 2013. We expect to have most of the transitions completed by the end of 2014 as we systematically work with the balance of the Prudential Real Estate network and explore new affiliation opportunities.”