HomeServices of America, Inc. Announces Acquisition of Prudential Georgia Realty

MINNEAPOLIS (March 19, 2013) – HomeServices of America, Inc., a Berkshire Hathaway affiliate, today announced the acquisition of Prudential Georgia Realty, one of Atlanta’s largest and most respected residential real estate brokerage firms.

HomeServices is the second-largest, full-service independent residential real estate brokerage firm and one of the largest brokerage-owned settlement services provider in the U.S. In October 2012, HomeServices became the majority owner in HSF Affiliates LLC, which operates the Prudential Real Estate franchise network and will launch Berkshire Hathaway HomeServices—a new real estate franchise brand.

Headquartered in Atlanta, Ga., Prudential Georgia serves the greater metro area of Atlanta, with nearly 1,000 sales associates and 20 offices and has ranked No. 1 in homes sold, transactions, and total units, listing sales, buyer sales and current inventory since 2009. Under the new structure, Prudential Georgia Realty retains its name and remains a flagship franchisee of Prudential Real Estate’s U.S. network. Prudential Georgia Realty will rebrand to the new Berkshire Hathaway HomeServices when it becomes available later in 2013.

This acquisition represents an expansion of HomeServices’ footprint in the Atlanta market along with Harry Norman Realtors®, which HomeServices acquired in 2006. With this transaction, HomeServices has 28 brands and more than 17,000 real estate professionals operating in 21 states. HomeServices’ growth strategy focuses on identifying market-leading companies that have established deep and enduring reputations within their communities and long-standing traditions for excellence.

Dan Forsman, CEO, is renowned for his exemplary leadership skills and is recognized throughout the real estate community for his extensive professional contributions. Forsman will continue in his current role running the day-to-day operations along with the executive leadership team and Managing Brokers.

“Prudential Georgia Realty is among the leading real estate companies in the U.S. and closely aligns with our corporate vision and our emphasis on customer value and results,” said Ron Peltier, chairman and CEO of HomeServices. “Dan’s leadership and uncompromising commitment to his agents, employees and customers has guided Prudential Georgia Realty to its position as one of the largest companies within the Prudential network.”

“This transaction makes Prudential Georgia Realty an even stronger organization,” adds Forsman. “By joining forces with HomeServices, we will be unmatched in our ability to serve the real estate needs of new and existing clients throughout Atlanta.”

“Dan is an accomplished leader and I look forward to having him and his team join the HomeServices network of companies,” Peltier said.

Information about Prudential Georgia Realty is available at www.prudentialga.com


HSF Affiliates LLC Announces Brand Identity for New Berkshire Hathaway HomeServices Real Estate Brand

LAS VEGAS, NEV. (March 11, 2013) – Today, HSF Affiliates LLC unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal at the annual Prudential Real Estate Sales Convention, signaling another defining moment in residential real estate. From the stage of Caesars Palace in Las Vegas, Prudential real estate agents and brokers got a first-hand look at the brand’s new visual identity.

“We are excited to introduce the new brand logo, quality seal and color palette to our affiliate network and to the industry,” said Earl Lee, CEO of HSF Affiliates LLC. “The Berkshire Hathaway HomeServices brand identity is smart, distinctive and versatile for all markets and price ranges.”

Logo treatments concentrate on the world-renowned Berkshire Hathaway name in a simple, clean font. The quality seal features bold, BHHS lettering encircled by “Berkshire Hathaway HomeServices.” The brand’s colors of cabernet and cream create a timeless look reflecting the brand’s classic heritage. Visit www.homeservices.com/hsfaffiliates to view the complete brand identity system.

“The look and feel of the brand embodies the spirit of Berkshire Hathaway and captures our commitment to quality,” said Ron Peltier, chairman and CEO of HomeServices. “The new Berkshire Hathaway HomeServices logo exemplifies strength and elegance, and we are proud to carry it into the marketplace.”

Berkshire Hathaway HomeServices will be available in late 2013.
HSF Affiliates is led by an experienced management team including Earl Lee, CEO; Stephen Phillips, chief operating officer and Brian Peterson, chief financial officer. Information about Berkshire Hathaway HomeServices is available at www.homeservices.com/hsfaffiliates.

About HSF Affiliates LLC
Based in Irvine, Calif., HSF Affiliates LLC operates the Prudential Real Estate and Real Living Real Estate franchise networks and the future Berkshire Hathaway HomeServices. The company is a joint venture between HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, and Brookfield Asset Management, a leading provider of real estate and relocation services, technology and knowledge.
Contacts:

Media Inquiries
Marisa Mulqueen
212-704-8112
Marisa.Mulqueen@edelman.com

Sales Inquiries
Kevin Ostler
949-794-7980
KevinOstler@hsfranchise.com