Prudential Georgia Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

ATLANTA, Dec 09, 2013 — Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Georgia Realty has joined the growing network and now operates as Berkshire Hathaway HomeServices Georgia Properties. The brokerage, an established frontrunner in the Atlanta real estate market, follows affiliate launches in California, Connecticut, Colorado, Florida, Iowa, Missouri, Nebraska, North Carolina, Oregon, Pennsylvania, Tennessee, Texas, West Virginia and Washington.

“We are thrilled to now be part of the Berkshire Hathaway HomeServices network,” said Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. “Berkshire Hathaway HomeServices brings an unparalleled level of quality and innovation to the real estate market and we are excited for what the future holds.”

Forsman and Earl Lee, CEO of HSF Affiliates, introduced the new brand at an agent event today at the High Museum of Art in Atlanta where they spoke about the implications of the transition on the local real estate market. Guests were also invited to a private tour of the museum in honor of Berkshire Hathaway HomeServices Georgia Properties’ new corporate membership and donation to the museum.

“Dan and his company have built a stellar reputation by delivering the highest value and exceptional service to clients,” said Lee. “We are proud they are now part of Berkshire Hathaway HomeServices, and we look forward to their continue growth and success.”

Added Ron Peltier, chairman and CEO of HomeServices of America, Inc.: “Berkshire Hathaway HomeServices Georgia Properties is a highly regarded real estate company both nationally and regionally and we are delighted they have joined the Berkshire Hathaway HomeServices network.”

The brokerage also unveiled a suite of innovative digital resources for its agents and consumers, including a new real estate mobile app with custom local search options and a new digital advertising network, which will revolutionize the Greater Metropolitan Atlanta real estate market.

As part of the transition, Berkshire Hathaway HomeServices Georgia Properties agents also gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more.

Berkshire Hathaway HomeServices Georgia Properties’ new “Cabernet & White” yard signs will begin appearing throughout Atlanta starting today. The company is part of a long line of Prudential Real Estate affiliates that have and will continue to join the Berkshire Hathaway HomeServices brand through 2014 and beyond.